Swedish-born artist Ivan Pettersson is the man behind seminal jewellery brand IVAN. His background in product and graphic design is highly evident in his latest collection, Primitives. Each piece has been crafted with focus on structure and surface, to create which Ivan has personally penned “wearable architecture”. Strongly influenced by Scandinavian design, Primitives is the expression of Pettersson’s own beliefs and aesthetics that design needn’t be complex to be beautiful.